All Courses – All Courses – Summer 2025 – BBA 67 – Final

1. Explain the key differences between good news, neutral, and bad news messages in business communication. Provide one brief example for each type, highlighting the structure and tone that should be adapted to maintain professionalism and recipient satisfaction. (CLO 1, Level 2) (5) 2. You are a recent graduate from with a degree in Business Administration. You come across the following job advertisement on Bdjobs.com for a position at Apex Footwear Ltd.: Job Advertisement: Marketing Executive at Apex Footwear Ltd. Apex is looking for a dynamic and results-oriented Marketing Executive to join our team in Dhaka. The ideal candidate will have strong communication skills, a solid understanding of digital marketing platforms, and a passion for brand building. Key Responsibilities: • Assist in developing and executing marketing campaigns. • Manage social media accounts and content creation. • Conduct market research and competitive analysis. • Collaborate with internal teams and external agencies. Qualifications: • Bachelor's degree in Business Administration, preferably in Marketing. • Excellent written and verbal communication skills. • Proficiency in MS Office Suite and digital marketing tools. • Previous internship or professional experience in marketing is a plus. Construct a professional cover letter in response to this advertisement. Ensure it is tailored to the job, highlights your relevant skills and enthusiasm, and follows standard business letter format (including salutation, introduction, body, and closing). Limit to one page (approximately 250-300 words). (CLO 2, Level 3) (10) 3. The following is an email sent by Saimoon, a junior team member to the project manager at BRAC Bank regarding the "Digital Customer Onboarding System" project. The email contains multiple errors in tone, structure, grammar, and professional etiquette. Subject: My Project update hey Sarah sorry for the late update, but i've been really busy. the project is a bit stuck because the team isn't helping. We gotta finish it asap. can you tell them to hurry up? i need their files to finish my part. i'll send you the report when it's done, hopefully soon. See ya. Thanks, tc. a) Identify the errors in the email. (CLO 2, Level 3) (5) b) Construct the above email again to make it properly structured, professional, clear, and more effective. Ensure the revised email is formal, polite, and provides a constructive solution rather than just complaining. (CLO 2, Level 3) (5) 4. a) Using the core principles of formal report writing, including proper structure, standard sections, and logical organization, list the components of the report titled 'The Impact of Artificial Intelligence in Our Daily Life' explaining all the required components briefly. (CLO 3, Level 4) (15)